This is a promotional video for International Paper’s Hammermill Multipurpose Paper. The client wanted to feature the little guys in a fun and engaging video that highlights the main features of their paper.

After working out a rough Idea and with some of the folks at Signature advertising I put together some style frames and produced this bad boy. The fish is a stock model, but I rigged, animated and put together all the shots.

View or download the .h264 mp4 HERE.